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Motivating Faculty to Use the Technologies How to market? - Brochures, flyers - Faculty senate – find champions Take 5 minutes, pitch at faculty departmental meeting - Find faculty member who can demo or champion what they’ve done NC A&T - All brochures are online; send out info to any faculty you’ve ever worked with - Ask General Education to come to Faculty Department meeting - Get someone to start a list – typing in names one by one J Anyone who comes to any workshop or demo, their name gets put on a list to receive email alerts

How do you get buy-in?
Doing a departmental meeting helps, but some people are going to snooze through the whole thing; they’re going to delete emails - Talk to Dean - Go up individually and having conversations Get them to come to you with the idea – make them think it’s their idea - When talk to them, ask what the biggest problems are in their class (technology). Example, professor had students using Google but couldn’t thread discussions. Technologist wanted them to use Wordpress. Asked the professor what other tools were available. The professor mentioned hearing about Wordpress, let him think it was his idea even though they already supported Wordpress. Now that faculty is encouraging other people to use Wordpress Make sure they know they’re the experts, and you’re just there to facilitate the technology Once Professor A notices a podcast is a good idea, word of mouth gets around Student feedback – gives an individual faculty member the incentive to use technology Student feedback provides a lot of drive Faculty showcase – partner in showcasing any technology that was used in the faculty’s course to spread word. Needs sponsorship from college or university level, or some bigger level If you can get key administrators to join your bandwagon, then visibility goes up Two aspects: 1. Choosing what to offer 2. Them choosing to try it

Targeting Services
Custom support Programatic approaches Try to get attention of new faculty, involves trolling through Duke website looking for new people and what they’re working on Physically hanging out in areas in order to forge relationship with 1 or 2 people, then word of mouth works When meet with faculty about something, go the extra mile to find out what they’re having problems with or what else they want to do, and work on the additional problem. Duke set up individual training because, for example, Blackboard training was poorly attended. Could hit more people with individual custom training than big workshop. It also helps to forge connections. Big picture sense – maybe people don’t have time to come to workshops or want to come at that time. The only times we get lots of attendance is the big technology showcase or when people know they’re going to get stuff (Digital Initiative) If your university does anything special for new faculty, see if you can get on board with that Recording workshops – see how many people are watching these

Who is the social butterfly in your group? Get them to talk to people (The Tipping Point reference)

Ask faculty who do cool stuff to write up for the blog or website. Use that as a database for ourselves, so we can send new people with similar interests to the article and faculty member (Beth self note: DELTA Wire?) Sometimes they’ll write it up, sometimes you write it up If you can offer any food at all, that helps Before you establish a trust relationship, you have to reach out to them and get them to think things are their idea. Parent/kid analogy – you have to reach out to find out how they’re doing. Don’t bug them; don’t just sell. Set calendar reminders when you work with someone to check in a few months later, see how they’re doing Whacky thing – (Duke) librarians have an interest in increasing outreach too. User initiative study in library right now – what do patrons want and need? Some librarians are going to interview faculty about their research and research methods. Started with chair, thought it was painless. Maybe slip in a technology question (are you using any technology in teaching with your students), and this will give you a little information to figure out planning. Start with small group/department, then branch out. These interviews are scheduled for 30 minutes but last about 70 minutes. If there’s something they have to do at creation – Blackboard, bring the other ideas to the same meeting so they know other options. Easier to get in during original creation than retrofitting. (If different people who do each technology, bring the 2nd person into the 1st person’s meeting.) Is there any kind of Faculty Fellow Program at your schools? NC State has LITRE and TLTR – distribution lists with active conversations and monthly or quarterly meetings